I like words.
When used well, they can be powerful. They can inform, provoke, challenge, educate, inspire and, indeed, entertain. Alas, they can also frustrate, confound, obfuscate and offend. Or simply waste time.
I like telling stories.
Using words to question, challenge or explain issues. Asking 'why' or 'why not', and encouraging a reader or listener to do the same. Translating detail and technicalities for audiences bombarded with complexity, as though it confers some kind of superiority on its source. Simplifying but never dumbing-down. Considering contrarian views without being controversial for the sake of it. Showing empathy with an audience, being human – and remembering to write like one. Taking a point-of-view and having an opinion among a sea of content that's bland, insipid and just not worthy of a reader's time.
I like to write.
For the media, on topics spanning business, brands, retail, consumer affairs and technology. For organisations, whether you call it editorial, content marketing, thought leadership or something else – I distil, synthesise, translate and differentiate. I'm savvy to today's tech-fuelled digital existence but still believe in the power of print, long-form journalism, and respecting both a reader's intelligence and their time. And most of all, I believe people are key - and too often overlooked. Who are we trying to talk to and why, what's happening in and around their lives (be that professional or personal), and in what context will our words (or voices or videos) be consumed?
I write words for newspapers and the media, and for businesses, across multiple channels and formats. I think I'm quite good at it, but never stop learning from others. And I'm two-hands-with-a-keyboard for hire. Freelance writer/reporter. Editorial Director. Content creator.