• Words

    Cutting through complexity. Bringing ideas to life. Creating narratives that engage and stand apart. Sidestepping hyperbole. Asking probing questions and seeking out thoughtful perspectives.

  • I like words.

    When used well, they can be powerful. They can inform, provoke, challenge, educate, inspire and, indeed, entertain. Alas, they can also frustrate, confound, obfuscate and offend. Or simply waste time.


    I like telling stories.

    Using words to question, challenge or explain issues. Asking 'why' or 'why not', and encouraging a reader or listener to do the same. Translating detail and technicalities for audiences bombarded with complexity, as though it confers some kind of superiority on its source. Simplifying but never dumbing-down. Considering contrarian views without being controversial for the sake of it. Showing empathy with an audience, being human – and remembering to write like one. Taking a point-of-view and having an opinion among a sea of content that's bland, insipid and just not worthy of a reader's time.


    I like to write.

    For the media, on topics spanning business, brands, retail, consumer affairs and technology. For organisations, whether you call it editorial, content marketing, thought leadership or something else – I distil, synthesise, translate and differentiate. I'm savvy to today's tech-fuelled digital existence but still believe in the power of print, long-form journalism, and respecting both a reader's intelligence and their time. And most of all, I believe people are key - and too often overlooked. Who are we trying to talk to and why, what's happening in and around their lives (be that professional or personal), and in what context will our words (or voices or videos) be consumed?


    In short...

    I write words for newspapers and the media, and for businesses, across multiple channels and formats. I think I'm quite good at it, but never stop learning from others. And I'm two-hands-with-a-keyboard for hire. Freelance writer/reporter. Editorial Director. Content creator.

  • A few numbers

    175,000+ words

    A conservative guesstimate of the volume of content that I've authored to date.

    1 industry award

    Management Book of the Year – Management Futures Category, from The British Library, CMI and Henley Business School (2018).

    16+ feature articles

    Authored a diverse and consistently well-rated portfolio of articles for special reports in The Times and The Sunday Times.

    1 award-winning book, 3 in the works

    First (award-winning) book published in 2017, three more currently in the works (two professional, one personal).

    10 countries,

    5 continents

    Written about, and interviewed leaders in, the UK, US, Brazil, China, India, Australia, Canada, France, Croatia and Germany.

    2x global editorial lead

    Served as Editorial Director and lead writer for two global programmes for KPMG International from inception – established editorial strategy, delivered the content.

    35+ thought leadership studies

    Architect of a broad portfolio of international and UK-focused research and content initiatives.

    18+ years' industry experience

    Senior client-side roles in marketing, insight, thought leadership, content, editorial, brand, HR and strategy – and, subsequently, consultancy.

    3,500+ strong network

    From LinkedIn to Twitter, and my own professional relationships.

  • "I’m not just saying this, but these are two of the best written articles I’ve seen in a long time. Thank you."

    Caryn Sandler, Partner + Chief Knowledge and Innovation Officer

    Gilbert + Tobin (leading Australian law firm)

    "Lorem ipsum dolor sit amet, consectetuer adipiscing elit"

    Richard Hadler, Commercial Director

    Raconteur Media (publisher of special reports in The Times)

    "Lorem ipsum dolor sit amet, consectetuer adipiscing elit"

    Marijan Mumdziev, Chief Executive Officer

    AMODO (Croatian-based global insuretech leader)

    "Lorem ipsum dolor sit amet, consectetuer adipiscing elit"

    Mike Parkinson, UK GM & Director of Travel

    Trustly (Nordic-based international fintech)

  • How I can be of value

    Drop me a line if you're facing a gap in the below


    Freelance writer/reporter

    From responsive-reporting to considered opinions and analysis. Tight turnarounds to deadlines that let ideas percolate. From short-form to long-form. For print or digital, spoken word, interviews, video, animation or infographics. I'm versatile with subject matter and skilled at quickly grasping complex or nuanced topics.


    My broad subject areas of expertise include business strategy, change and transformation; retail and shopper; consumer trends and behaviour change; digital, technology and media – and their intersection with both business and society; and macro issues such as globalisation, wealth inequality, sociodemographic shifts, and market disruption.


    Editorial Director

    Shaping editorial and content strategy, to enable organisations to have meaningful conversations with an audience they truly understand; that's distinctive from competing voices and the constant proliferation of content; and that's intentional, authentic, consistent in execution, and brand-aligned.


    I can do this from 30,000 feet – helping set direction and keeping the resulting work and output honest.


    I can get down in the weeds and deliver the detail, and coach internal teams to build their capability in the process. And make necessary things like governance an asset not a nuisance.


    I've also done a hybrid of the two.


    Content creator

    It's on thing to have a great idea or forge a strategy... another altogether to build the substance behind it. After all, writing (for whatever media, channel or execution) is an art... a skillset that's doesn't come naturally to everyone who works in marketing, PR or publishing. And one that needs to be respected and nurtured.


    I help organisations to move from ambition to creation, using my experience and proven processes to avoid the common pitfalls, hurdles and political struggles involved in content creation. Sometimes I'm hired for capability ('we haven't got the skills we need in house'). Sometimes for capacity ('even if we did, our team are stretched and we need help at certain pinch points'). Sometimes it's both.

  • Portfolio

    Words and bespoke writing projects over recent years

  • Portfolio

    Words and bespoke writing projects over recent years

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