'Building Digital Culture' aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly?
The last thing businesses need today is a digital strategy – instead they need a strategy that's fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.
The book is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Tech London Advocates, Deloitte, HSBC, Reckitt Benckiser, Ladbrokes, Direct Line Group, The Metropolitan Police, Zurich Insurance and more.
And in 2018, 'Building Digital Culture' won Management Book of the Year in the Management Futures category, awarded by the British Library, CMI (Chartered Management Institute) and Henley Business School.
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