Digital transformation has grown increasingly en vogue over the past decade. But even after years of investment, most initiatives still fail to deliver. 

Organisations have come to see the potential offered by new technologies and today’s hyper-connected, data-rich existence. Consumer behaviour has made seismic shifts as digital and mobile technology becomes ever more pervasive in our lives. Disruption has been a reality for sector after sector, as new platforms, new business models and new entrants seized upon digital’s potency and ubiquity to upend the status quo.

‘Analogue age’ businesses have had to adapt. This has become a boardroom priority – for some, a matter of survival. 

So it’s troubling that despite all the countless conferences, books, research studies and expensive consultancy assignments, most digital transformation initiatives are unsuccessful. Research last year from management consultancy Boston Consulting Group (BCG) claimed that an overwhelming 70% of digital transformations fall short of their objectives.

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