• Hi, my name's Thomas and I'm the chap behind @ThinkStuff

    I'm a consultant, executive advisor, freelance writer and author - I specialise in helping businesses to find an authentic, coherent and relevant voice and develop practical strategies to navigate our fast-changing, digitally-centric world.

  • Consultant and advisor

    I'm privileged to spend time helping interesting people achieve great things in the face of lots of change. Specific focus on market strategy, content strategy, thought leadership, digital transformation, editorial strategy, brand voice and organisational capability. Recent client assignments include...

    KPMG International

    Global reputation program

    Advisor and partner to the Consumer Markets Leadership Team and US Innovation Lab for a major global reputation program launch across four continents. Consulting on content and editorial strategy, launch planning, stakeholder management, internal comms and PR engagement.

    UBS

    Content and community strategy

    'Kill or cure' review of content and community project focused on UHNW millennials. Rapid project assessment and recommendations for refocus. Developed foundations for community development and editorial positioning.

    Open University

    Content and editorial strategy

    Created an end-to-end content and editorial strategy for the B2B arm of leading global education institution, the OU. Audited end-to-end marcoms processes, created editorial strategy and positioning, developed editorial narrative, content agenda and roadmap, and built toolkit to help in-house team manage over time.

    Raconteur Media

    Content and editorial strategy

    Partnership with a premium content and publishing agency to help brands to find relevance in a content era, finding their editorial territory and content agenda to cut through the noise. Combining a wide range of industry, client and subject expertise to do great things for progressive businesses.

    ABCG

    Capability framework and diagnostic tool design

    Commissioned to research, design and develop an organisational capability framework and diagnostic tool for a new service offering from this niche consultancy.

    CIEH

    Product launch campaign

    Developed proposition, product positioning and marcoms programme for launch of new educational offering.

    The Times and Raconteur

    Freelance business writer

    Regular freelance writer on a range of marketing, digital and business issues for special reports published in The Times and The Sunday Times.

    PMA

    Chair of the Jury

    Appointed Chair of the Jury for the PMAs for 2016, charged with reinvigorating judging committee, improving judging process and helping improve awards currency and credibility. Position extended for PMA 2017.

    ABCG

    Strategy review

    Strategy and proposition review of a niche customer experience training and consultancy business. Market and competitive landscape analysis, and determined options for future direction of the business.

    CIEH

    Strategy white paper

    Conducted review of research findings and synthesised into conclusions, recommendations and a narrative for external stakeholders. Delivered white paper and supporting content to enable CEO and executive team to tell the future story to stakeholders.

  • Nick Eades, CMO, Fintrax

    "In working with Thomas, it is clear that he very quickly gets into the heart of the issue, distilling a sharp and insightful summary, and able to sidestep the hype/hysteria that so often pervades the marketing world. The quality of the resulting project output is always very polished and highly credible."

    Simon Longhurst, VP Digitisation EMEA, Cisco

    "Thomas is a highly knowledgeable individual with exceptional insights into the practices of a range of brands. He recognises and can clearly articulate leading practice. Thomas is very strong at taking a concept and converting it into a tangible project with high impact outcomes. He is a very strong and credible presenter and truly engages his audience. His ability to distil research findings and synthesise a powerful storyline which is easy to digest is also one of his key hallmarks."

    Brian Waddell, MarComs Strategy Manager, The OU

    "Thomas' ideas and direction have made a significant impact on our content marketing approach, taking our communications to the next level. He worked with me and my team to set up solid foundations to build from and brought the latest industry best-practices and his own creativity to the table. He is a great combination of being a big-picture thinker as well detail oriented. Thomas went above and beyond the brief to make sure we had what we needed and I'm delighted with the outcome. I've also learnt a lot from him too and hope to work with him again in the near future."

    Colin Peacock, Chairman, Property Marketing Awards

    "Thomas has taken hold of the PMA judging ball firmly and run longer and further with it! As Jury Chair he has strengthened the stellar independent jury even more by bringing on board new experts at the top of their game and has also brought renewed energy and refinements to the judging process. His personal insight, expertise and advice to both the PMA committee and entrants has been invaluable. Thomas is a great addition to the Property Marketing Awards and he has already made a significant contribution to its progress. We are extremely grateful for the generosity with which he gives his time and knowledge and delighted that he is continuing in his role as Chair for our 25th anniversary in 2017."

  • Business writer

    Recent examples of work

  • I write regular OpEds and feature articles for special reports published in The Times and The Sunday Times, addressing a wide-range of issues pertinent to the papers' business-savvy readership, demystifying the complex and drawing on insight from senior industry leaders.

  • Author

    Practical business thinking for people who want to get things done

  • Packed with insight, case studies and interviews from across industry, grounded in reality, and written with practitioners and leaders in mind (people who actually have to make a difference, day-to-day). My first book ('Building Digital Culture') is on Amazon now, and I've just been contracted for a second ('Brand Voice in a Content Era'), due out in late 2017.

    Building Digital Culture - a practical guide to successful digital transformation 

    Published by Kogan Page, 03 January 2017

    'Building Digital Culture' aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy - instead they need a strategy that's fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

     

    The book is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Tech London Advocates, Deloitte, HSBC, Reckitt Benckiser, Ladbrokes, Direct Line Group, The Metropolitan Police, Zurich Insurance and more.

     

    📦 Order 'Building Digital Culture' on Amazon now 

  • Life before GOING plural

    How I spent my time before 2016

  • A little bit of background

    I spent 13 years with a view across industry, interrogating the issues and challenges facing marketing, digital and brand leaders, helping to shape best practice and develop industry capability.

    Until January 2016, I was the board-level Director of Strategy and Marketing at CIM, the world’s leading professional body for marketing, where I focused on understanding the changing nature of marketing and digital, building compelling thought leadership programmes, driving a distinct and authentic brand voice and leading the conversations that mattered.

     

    In more than 13 years at CIM, I was the architect of more than 35 major international research initiatives ranging from digital and social strategy to brand experience, marketing confidence to marketing capability... and lots more. I presented at, chaired and moderated countless conferences and industry events over many years in the UK, Europe and Asia. I was also a spokesperson for the organisation for a number of years, and my words, ideas and work were covered on, in and by The Financial Times, The Times, The Guardian, The Independent, Marketing, Marketing Week, Bloomberg and BBC News, amongst others.

     

    I led the rebrand of CIM in 2014-15, its biggest strategic and creative change in over 40 years; I introduced a new content strategy to put great ideas, thinking and content at the heart of engaging with customers; I defined a new model for publishing, moving from a failing publication to a coherent strategy integrating print and digital, increasing quality and quantity of output whilst reducing costs YoY; and I was a member of the Executive Team that delivered stabilisation of membership decline and first growth in more than a decade, as well as returning the organisation to two years of profit/surplus after several years of losses. The full story's on LinkedIn.

     

    Oh, and had an office with a view, worked with a great team I learned lots from, and got to meet countless fascinating marketing folk, from the inspirational to the downright whacky. Loved it.

  • Get in touch

    Follow, tweet or DM me on Twitter

    Follow, tweet or DM me on Twitter

    Connect or message me on LinkedIn

    Connect or message me on LinkedIn

    See my tempered approach to filters on Instagram

    See my tempered approach to filters on Instagram

    See me in squash courts or restaurants on Facebook

    See me in squash courts or restaurants on Facebook

  • If you'd like to have a chat rather than a tweet, feel free to ping me a message below.

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