A little bit of background
I spent more than 13 years on the client-side with a view across industry, interrogating the issues and challenges facing marketing, digital and brand leaders, helping to shape best practice and develop industry capability.
Until January 2016, I was the board-level Director of Strategy and Marketing at CIM, the world’s leading professional body for marketing, where I focused on understanding the changing nature of marketing and digital, building compelling thought leadership programmes, driving a distinct and authentic brand voice and leading the conversations that mattered.
In more than 13 years at CIM, I was the architect of more than 35 major international research initiatives ranging from digital and social strategy to brand experience, marketing confidence to marketing capability... and lots more. I presented at, chaired and moderated countless conferences and industry events over many years in the UK, Europe and Asia. I was also a spokesperson for the organisation for a number of years, and my words, ideas and work were covered on, in and by The Financial Times, The Times, The Guardian, The Independent, Marketing, Marketing Week, Bloomberg and BBC News, amongst others.
I led the rebrand of CIM in 2014-15, its biggest strategic and creative change in over 40 years; I introduced a new content strategy to put great ideas, thinking and content at the heart of engaging with customers; I defined a new model for publishing, moving from a failing publication to a coherent strategy integrating print and digital, increasing quality and quantity of output whilst reducing costs YoY; and I was a member of the Executive Team that delivered stabilisation of membership decline and first growth in more than a decade, as well as returning the organisation to two years of profit/surplus after several years of losses. The full story's on LinkedIn.
Oh, and had an office with a view, worked with a great team I learned lots from, and got to meet countless fascinating marketing folk, from the inspirational to the downright whacky. Loved it.