Change and transformation. The digital revolution. Marketing and the customer. The power of words. If these formed a venn diagram, you'd find me right at the intersection.
I grew up (professionally) leading marketing from the client-side, spending more than a decade interrogating the issues that mattered most to marketing, digital and brand leaders. Understanding the challenges of customer orientation; the implications of digital and technology; and helping to articulate and shape best practice – ultimately as the Board-level Director of Strategy and Marketing at a leading international professional body.
In 2016, I founded ThinkStuff, as a means to combine my professional passions. Consulting, advising and enabling leaders and teams to tackle our changing world with a fresh set of eyes and ears, and helping marketers in particular to think customer and get stuff done. Training, facilitation and education – from executive-level to entry-level and everything in-between. And writing – translating complexity for leadership audiences, questioning the business issues of the moment, and demystifying the dark art of digital.
I'm lucky to live by the coast in sunny Cornwall, but still haven't learned to surf (yet). I work and travel wherever I can add value – be that the UK, internationally or remotely. And I'm privileged to have clients and assignments ranging from SMEs to $Bn enterprises, both UK, EMEA and global in scope, and across diverse sectors.