My three (professional) passions
How I try and put my grey cells to work
Packed with insight, case studies and interviews from across industry, grounded in reality, and written with practitioners and leaders in mind (people who actually have to make a difference, day-to-day). My first book ('Building Digital Culture') is on Amazon now, and I've got three more in the works, due out across 2020.
Building Digital Culture - a practical guide to successful digital transformation
Published by Kogan Page, 03 January 2017
'Building Digital Culture' aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy - instead they need a strategy that's fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.
The book is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Tech London Advocates, Deloitte, HSBC, Reckitt Benckiser, Ladbrokes, Direct Line Group, The Metropolitan Police, Zurich Insurance and more.
A little bit of background
I spent more than 13 years on the client-side with a view across industry, interrogating the issues and challenges facing marketing, digital and brand leaders, helping to shape best practice and develop industry capability.
Until January 2016, I was the board-level Director of Strategy and Marketing at CIM, the world’s leading professional body for marketing, where I focused on understanding the changing nature of marketing and digital, building compelling thought leadership programmes, driving a distinct and authentic brand voice and leading the conversations that mattered.
In more than 13 years at CIM, I was the architect of more than 35 major international research initiatives ranging from digital and social strategy to brand experience, marketing confidence to marketing capability... and lots more. I presented at, chaired and moderated countless conferences and industry events over many years in the UK, Europe and Asia. I was also a spokesperson for the organisation for a number of years, and my words, ideas and work were covered on, in and by The Financial Times, The Times, The Guardian, The Independent, Marketing, Marketing Week, Bloomberg and BBC News, amongst others.
I led the rebrand of CIM in 2014-15, its biggest strategic and creative change in over 40 years; I introduced a new content strategy to put great ideas, thinking and content at the heart of engaging with customers; I defined a new model for publishing, moving from a failing publication to a coherent strategy integrating print and digital, increasing quality and quantity of output whilst reducing costs YoY; and I was a member of the Executive Team that delivered stabilisation of membership decline and first growth in more than a decade, as well as returning the organisation to two years of profit/surplus after several years of losses. The full story's on LinkedIn.
Oh, and had an office with a view, worked with a great team I learned lots from, and got to meet countless fascinating marketing folk, from the inspirational to the downright whacky. Loved it.