• Consultant and advisor

    I'm privileged to spend time helping interesting people achieve great things in the face of lots of change. Specific focus on market strategy, content strategy, thought leadership, digital transformation, editorial strategy, brand voice and organisational capability. Recent client assignments include...

    KPMG International

    Global reputation program

    Advisor and partner to the Consumer Markets Leadership Team and US Innovation Lab for a major global reputation program launch across four continents. Consulting on content and editorial strategy, launch planning, stakeholder management, internal comms and PR engagement.

    UBS

    Content and community strategy

    'Kill or cure' review of content and community project focused on UHNW millennials. Rapid project assessment and recommendations for refocus. Developed foundations for community development and editorial positioning.

    Open University

    Content and editorial strategy

    Created an end-to-end content and editorial strategy for the B2B arm of leading global education institution, the OU. Audited end-to-end marcoms processes, created editorial strategy and positioning, developed editorial narrative, content agenda and roadmap, and built toolkit to help in-house team manage over time.

    Raconteur Media

    Content and editorial strategy

    Partnership with a premium content and publishing agency to help brands to find relevance in a content era, finding their editorial territory and content agenda to cut through the noise. Combining a wide range of industry, client and subject expertise to do great things for progressive businesses.

    ABCG

    Capability framework and diagnostic tool design

    Commissioned to research, design and develop an organisational capability framework and diagnostic tool for a new service offering from this niche consultancy.

    CIEH

    Product launch campaign

    Developed proposition, product positioning and marcoms programme for launch of new educational offering.

    The Times and Raconteur

    Freelance business writer

    Regular freelance writer on a range of marketing, digital and business issues for special reports published in The Times and The Sunday Times.

    PMA

    Chair of the Jury

    Appointed Chair of the Jury for the PMAs for 2016, charged with reinvigorating judging committee, improving judging process and helping improve awards currency and credibility. Position extended for PMA 2017.

    ABCG

    Strategy review

    Strategy and proposition review of a niche customer experience training and consultancy business. Market and competitive landscape analysis, and determined options for future direction of the business.

    CIEH

    Strategy white paper

    Conducted review of research findings and synthesised into conclusions, recommendations and a narrative for external stakeholders. Delivered white paper and supporting content to enable CEO and executive team to tell the future story to stakeholders.

  • What We Do

    Show off your projects, features, or clients in this section.

    KPMG International - Consumer and Retail

    Editorial Strategy, Global Marketing Launch Campaign, Internal Engagement

    2016 - to date

     

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    SAP Concur

    EMEA Messaging Framework

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    KPMG International - Global Life Sciences

    Global Marketing Strategy Development

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