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A Future to Bank On

The final report in a comprehensive three-part series for Trustly, a leading payments fintech

· Client Projects

The final report in a three-part series (#trustlytravelinsights) for the travel division of payments fintech, Trustly. Designed to bring to life two proprietary industry surveys conducted pre- and mid-pandemic, and to nurture a conversation about the future for airlines and OTAs beyond the COVID-19 crisis engulfing them at the time. Originally published by the client in 2021.

My role in this project

For this publication, I oversaw the end-to-end process from strategy (editorial positioning and TOV, content roadmap, narrative development, report structure and article ideation) through to creation (interviewing third-party and in-house experts, writing the full report) on to execution (design counsel, campaign messaging, video scripting, blog and social posts, client communication, web copy, advertising copy).

A Future to Bank On – Payments beyond the pandemic, opportunity on the horizon // (#trustlytravelinsights report three)

In the concluding chapter of the three-part #trustlytravelinsights series, the report looks past the pandemic and turns its attention to the recovery, embracing a more optimistic outlook. Key themes explored in the editorial include:

  • Diversifying a merchant’s payments mix
  • Shining a light on the hidden costs of payments
  • Keeping up with local expectations
  • The power of partnerships
  • Unlocking the potential of PSD2
  • The impact of coverage on conversion
  • And research data that gives payments leaders reasons to be optimistic

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